Professor Cusumano 発表資料
Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World（PDF：1.8MB）
A Novel and Innovative Corporate Japan in the Post-quake and Globalizing World（PDF：369KB）
題目： 「Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World」
発表者： Professor Michael Cusumano
Sloan Management Review Distinguished Professor of Management, MIT
モデレーター： キヤノングローバル戦略研究所 研究主幹 栗原潤
Professor Cusumano specializes in strategy, product development, and entrepreneurship in the computer software industry, as well as automobiles and consumer electronics. He teaches courses at on the Software Business and Digital Platforms as well as Advanced Strategic Management.
His latest book titled Staying Power: Six Enduring Principles for Managing Strategy & Innovation in an Uncertain World was awarded as one of the 2011 Best Business Books by the strategy + business Magazine (Issue 65, Winter 2011), the thought leadership and management magazine published by Booz & Company. According to strategy + business, Professor Cusumano identifies "the big ideas that create staying power and superior performance," and those ideas are "the principles that should have enormous value for managers in all industries."
This time, Professor Cusumano addressed a CIGS audience over his principles to maintain superior business performance and discussed with participants in detail.
1. Special Lecture: Staying Power: Six Enduring Principles for Managing Strategy & Innovation in an Uncertain World
2. Discussion with Participants
(a) Platforms, Not just Products:
Successes and Failures of Product-only Strategy, and Japan's Platform or Complements Strategy
(b) Services, Not just Products (or Platforms)
Dangers of Excessive Dependence on Products-or-Platforms, and Japan's Services Strategy
(c) Capabilities, Not just Strategy
Challenges Global Companies Facing with Regard to Capability Building, and Japan's Capability Strategy
(d) Pull, Don't just Push
Dangers of Push-only Strategy, and Japan's Pull-style Strategy
(e) Scope, Not just Scale
Contrast between Scope and Scale, and Japan's Scope Strategy
(f) Flexibility, Not just Efficiency
Japanese Companies Trapped in Flexible Rigidity, and Flexibility in the Age of Globalization